Re:formaView enrollment

Personal online coaching · structured first 16 weeks

A plan that adapts.A routine you can keep.

Personalized nutrition guidance, training, and a weekly 45-minute session with a coach who adjusts the plan around your real life. Your first plan arrives within five business days.

Explore the program See what is included ↓

Educational wellness coaching. Not medical care. No guaranteed outcomes.

Liana Shulgina, founder of Re:forma
Liana ShulginaFounder of Re:forma
A human-led system
16structured
first weeks
1:1with your coach
every week

Why Re:forma exists

The method began with Liana’s own search for something sustainable.

“I did not need another perfect attempt. I needed a way of living that did not depend on willpower every day.”
9 monthsone personal journey
toward a steadier routine
Founder’s personal experience is not a promise or a typical result. Outcomes vary according to each person’s starting point, circumstances, and participation.
Liana at the beginning of her personal wellness journey
the starting point
Liana later in her personal wellness journey
nine months later

Technology in service of a human relationship

One route.
Four forms of support.

01Lead coach

holds the full context and sets the next focus

02Training specialist

adapts movement, load, and technique

03Daily platform

keeps meals, check-ins, and notes connected

0416-week structure

turns individual actions into a repeatable system

Your whole coaching week,
in one place.

Check in, photograph a meal, follow your training, and speak to your coach. Every part of the week informs the same plan—without another dashboard to manage.

Daily direction

Open the app.
Know what matters today.

A two-minute check-in gives your coach the context to set one useful focus for food, movement, or recovery.

Re:forma Today app screen with a personalized daily focus
Nutrition

Take a photo.
Your coach gets the context.

AI drafts the meal entry. You review it before it becomes part of the week.

Re:forma Meal check-in screen with a photographed salmon rice bowl
Training

Your session already fits the week.

Train with the time and equipment you have, then receive a concrete adjustment.

Re:forma Training screen with exercise video and coach feedback
Progress

See the pattern before changing the plan.

Check-ins, sessions, sleep, and measurements stay connected to the next decision.

Re:forma Progress screen with an eight-week review and coach insight

The app keeps the week visible. Your coach reviews it and decides what changes next.

Illustrative app screens. Results vary by client.

Start with clarity.
Settle into a rhythm.

Enrollment, onboarding, and weekly coaching are one continuous service—not separate programs or a library you navigate alone.

1
Enroll and choose a start date

Review the price and renewal schedule, then complete secure payment.

2
Complete intake and meet your coach

Within five business days, we confirm your goals, limitations, equipment, and schedule.

3
Receive your first plan online

Your coach delivers the initial nutrition and movement guidance and explains the first focus.

A week in motion, with no all-or-nothing reset.

Monday · 2 minShare sleep, weight, and energy

Your coach sees how the week starts.

Tuesday · 25 minComplete an adapted session

Movement fits your available time and equipment.

Wednesday · 20 secPhotograph a meal

AI drafts the entry; you review it before saving.

Friday · 45 minMeet your coach one-to-one

Review the actual week and agree on the next focus.

Sunday · onlineReceive the updated week

Your next plan reflects the check-ins and conversation.

Re:forma Training screen with exercise video and coach feedback

Your first 16 weeks

Not every lesson at once.
One useful topic at the right moment.

Each week connects a short lesson, a seven-day practice, and a personal review with your coach.

Week 05 · training5 / 16

Movement as support

Build sustainable movement without using exercise to earn or punish food.

01 · watchThe week’s lesson

12–18 minutes · available online

02 · practiseOne focus for seven days

A clear action without overload

03 · reviewYour 1:1 session

45 minutes with your coach

Illustrative Re:forma progress screen in English
Illustrative weekly one-to-one video session with a Re:forma coach

Once a week · 45 minutes

Not a report.
A conversation that changes the next week.

Your coach already has the context from your check-ins. Together, you review what happened, decide what matters now, and adapt the plan.

Your lead coachPersonal 1:1 session

Your coaching team

One lead coach.
A wider team behind them.

Your lead coach reviews your check-ins, meets you every week, and updates your plan. Nutrition and training specialists support the same case when needed.

Natalia Gorbacheva, Nutrition coach & personal trainer, working with a Re:forma coaching plan
Lead coachNatalia Gorbacheva

Nutrition coach & personal trainer

Elena Mayorova, Clinical & functional nutrition specialist, working with a Re:forma coaching plan
Re:forma teamElena Mayorova

Clinical & functional nutrition specialist

Maria Voroshina, Nutrition coach, working with a Re:forma coaching plan
Re:forma teamMaria Voroshina

Nutrition coach

Angelika Shirokova, Nutrition coach, working with a Re:forma coaching plan
Re:forma teamAngelika Shirokova

Nutrition coach

Renata Ablakova, MSc Food and Health, working with a Re:forma coaching plan
Re:forma teamRenata Ablakova

MSc Food and Health

Illustrative member stories

What support can feel like
inside a real week.

Work, travel, low-energy days, and missed sessions are part of the coaching conversation. Open a sample story to see how the plan could adapt without erasing progress.

Design-stage examples—not customer testimonials, verified outcomes, or typical-result claims. Individual results vary.

Illustrative journeys · 20 different starting points

Progress does not look
the same for everyone.

Illustrative before-and-after concept for Annabeforeafterillustrative
Annaage 34 · 16-week example
−8.4 kg−10 cm at the waist
Illustrative before-and-after concept for Dianabeforeafterillustrative
Dianaage 41 · 16-week example
−11.2 kga steadier sleep routine
Illustrative before-and-after concept for Alinabeforeafterillustrative
Alinaage 29 · 16-week example
−7.1 kgthree sessions each week
Illustrative before-and-after concept for Marinabeforeafterillustrative
Marinaage 46 · 16-week example
−9.6 kg−12 cm at the waist
Illustrative before-and-after concept for Kseniabeforeafterillustrative
Kseniaage 38 · 16-week example
−6.8 kgless daily tracking
Illustrative before-and-after concept for Elenabeforeafterillustrative
Elenaage 50 · 16-week example
−7.4 kgmore everyday energy
Illustrative before-and-after concept for Sofiabeforeafterillustrative
Sofiaage 31 · 16-week example
−8.9 kg−9 cm at the waist
Illustrative before-and-after concept for Nadiabeforeafterillustrative
Nadiaage 43 · 16-week example
−10.3 kga steadier weekly rhythm
Illustrative before-and-after concept for Dariabeforeafterillustrative
Dariaage 27 · 16-week example
−6.2 kgfeeling stronger
Illustrative before-and-after concept for Leilabeforeafterillustrative
Leilaage 36 · 16-week example
−8.1 kgfour months without a reset
Illustrative before-and-after concept for Olgabeforeafterillustrative
Olgaage 45 · 16-week example
−9.8 kg−11 cm at the waist
Illustrative before-and-after concept for Mayabeforeafterillustrative
Mayaage 33 · 16-week example
−7.7 kgtraining became routine
Illustrative before-and-after concept for Polinabeforeafterillustrative
Polinaage 39 · 16-week example
−8.6 kgless evening hunger
Illustrative before-and-after concept for Irinabeforeafterillustrative
Irinaage 52 · 16-week example
−6.5 kgmovement without overload
Illustrative before-and-after concept for Aminabeforeafterillustrative
Aminaage 30 · 16-week example
−9.1 kg−10 cm at the waist
Illustrative before-and-after concept for Verabeforeafterillustrative
Veraage 37 · 16-week example
−7.9 kgsleep and food in rhythm
Illustrative before-and-after concept for Juliabeforeafterillustrative
Juliaage 44 · 16-week example
−8.8 kga stronger back and legs
Illustrative before-and-after concept for Nataliabeforeafterillustrative
Nataliaage 35 · 16-week example
−7.3 kgno more starting over
Illustrative before-and-after concept for Alexandrabeforeafterillustrative
Alexandraage 40 · 16-week example
−10.1 kg−12 cm at the waist
Illustrative before-and-after concept for Katebeforeafterillustrative
Kateage 32 · 16-week example
−8.2 kga plan that survived travel
0120

Design-stage examples, not customer testimonials or typical-result claims. Individual results vary. These visuals and sample metrics will be replaced by verified client cases and written permissions before they are presented as social proof.

Re:forma may fit if

You know what to do,
but rigid plans do not survive real life.

  • 01You want structure without an extreme diet or fitness challenge.
  • 02You need a plan that accounts for work, travel, family, and changing energy.
  • 03You value personal feedback more than another content library.

Clear boundaries

Not treatment.
Not a crash program.
No guaranteed result.

Re:forma provides educational wellness, nutrition, and fitness coaching. It is not medical care, therapy, diagnosis, or emergency support.

Before enrollmentwe review whether the format is appropriate for your stated needs

Choose your commitment

Build momentum for 120 days.
Then continue for less.

Both options include the same personalized coaching experience. Signature bundles your first 120 days, then continues at $199 per month. Flexible starts month to month at $299.

All prices are in U.S. dollars. No supplements, medical services, or hidden add-ons.
Signature routebest value
$799USD
today

Your first 120 days are covered up front. Ongoing coaching then renews at $199 per month until you cancel.

  • 16 weekly 1:1 coaching sessions in the first 120 days
  • Personalized nutrition guidance
  • Personalized training program
  • Daily platform support
  • $199 monthly from day 121
Choose Signature $799 today. $199/month beginning on day 121 until cancelled.
Flexible membershipcancel anytime
$299USD
per month

Ongoing coaching that renews automatically until you cancel.

  • Weekly 1:1 coaching while active
  • Personalized nutrition guidance
  • Personalized training program
  • Daily platform support
  • Cancel before the next billing date
Choose monthly $299 charged today, then monthly until cancelled.

Before you enroll

Clear answers.

01Who works with me personally?+

After onboarding, we match you with a lead coach who reviews your check-ins, meets with you every week, and updates your plan. Nutrition and training specialists support the same case when needed.

02Do I have to count every calorie?+

No. You can photograph meals and confirm the app’s draft. Your coach looks at patterns across the week, not at one isolated food choice.

03What if I travel or miss a workout?+

Your progress does not reset. We adapt the next step to the time, equipment, energy, and conditions you actually have.

04Can this replace medical care?+

No. Re:forma is educational wellness coaching, not healthcare. We do not diagnose, treat, cure, or prevent disease. Tell us about relevant conditions, medications, pregnancy, or limitations and consult a qualified clinician when appropriate.

05How and when is the service delivered?+

Coaching begins on the confirmed start date. Onboarding and the first plan are normally delivered within five business days after payment and completion of your intake. Signature includes the first 120 days for $799 and then renews at $199 per month from day 121; Flexible renews at $299 per month. Both continue until you cancel.

Ready to review the details?

Know exactlywhat comes next.

Review enrollment Questions? Email support@reforma.fit or message our support team.
View enrollment